The photo was cropped, then edited to get the feel I wanted: gritty and sweaty, as well as to make the tattoo work pop more so as to work better with the Copy. The Copy is mine, and a play on the tattoo work, as well as the fact that working out is another form of body-art.

The typeface is Rockwell Bold, which I can’t get enough of. High authority and powerful, just like the image and the message. I love it.

Photography by Alyxx Moore.

Original Photo, used with permission: