CLIENT: Baxter Pharmaceuticals, Medical Affairs Team

PROBLEM: Baxter wanted to circulate an internal flyer promoting and informing their employees on their Medical Affairs team, who they are and what they do. The flyer had to be in-line with their brand and convey the sense of teamwork.

SOLUTION: Straightforwardness. The typeface (Helvetica, although Matthew Gruman would kill me for not opting for Helvetica Neue. He’d also kill me for making that link open in a new window )speaks directly to the business and corporate aesthetic, as does the colour, matching the client’s brand. The illustration itself conveys a team of “medical professionals” (although not necessarily including a portrait of anyone on the team itself – not that I didn’t try, the client politely didn’t take to the idea out of modesty!)

The maple leaf is a Canadian touch, at the behest of the Client.

Photoshop, Illustrator and a Wacom.